Why Customer Service Matters More than Price Recent research shows that while vendors believe price is the most important factor in customer loyalty, customer’s rank service as the most important factor. In fact, 40% cite poor customer service as the main reason for selecting another business. Instead of reducing prices while trying to make a profit and hope clients are so grateful they will return, make sure your customer service is top notch instead with these simple steps: 1. Treat customers like king. 2. Always solve problems – it turns unhappy clients into loyal clients. 3. Use a newsletter to provide valuable information and insight into the industry. Not only does it remind clients of your existence but encourages them to visit you frequently and sign up for more services or tell others about your business. 4. Create genuine relationships with clients.