Market Knowledge & Commitment To Excellence
Senior Leadership & Strategic Partners
- Frank VanDeboe, Founder & CEO
Frank VanDeBoe conceptualized and created SimpleWorkComp in January 2000 establishing one of the nations largest networks of workers’ comp underwriters and affiliates. This achievement has empowered Business Owners, Agents and PEO’s with the ability to provide clients with quality, long-term affordable workers’ compensation insurance on a nationwide level.
VanDaBoe is also the founder of Payroll Consultants, the Work Comp CO-Operative, the PEO Exchange and Insurance Consultants; standalone corporations supporting businesses with a variety of human resources, workers compensation, payroll and employee leasing solutions.
VanDaBoe has successfully orchestrated partnerships with National PEO providers helping more than 10,000 Business Owners reduce labor cost and minimize risk, maximizing their ROI by introducing a series of cost effective administrative and insurance initiatives.
VanDeBoe understands the challenges surrounding workers’ compensation and the effects it has on small business owners, insurance agents and partner affiliations on a grand scale. He and his team are dedicated to staying ahead of the curve and in the forefront of information gathering on both state and federal levels.
VanDeBoe remains committed to supporting his local community as a hands-on benefactor assisting numerous charities in their quest to raise money and gain exposure for their cause.
- Mike Martin, Executive V.P. & COO
With nearly 20 years of industry experience, Mike Martin has a track record of leadership and success. Martin founded and served as CEO of an Orlando-based leasing firm for seven years. He also progressed through the ranks at Staff Leasing, Inc., to become regional manager of six branch locations prior to establishing his own firm. While with Staff Leasing, Martin surpassed all prior sales records and within a year, had built the 3rd most profitable branch in the entire nation. Shortly thereafter, he was responsible for building the number one region; at which time he left to open his own PEO business in December of 1995. Starting from the ground up, Martin grew the company to $35 million dollars in gross billings by the time he sold the company in 2003. Martin’s rise at SimpleWorkComp has been equally enthusiastic as he continued his unsurpassed level of achievement and dedication to break all sales record and move through the ranks to his current position of General Manager within two years.
- Gary Rifkin, Senior Business Consultant
Gary’s professional story began as a finance manager with one of the nation’s largest credit unions shortly after receiving his degree from the University Of West Virginia. Gary quickly rose through the ranks to become finance director responsible for managing 50 million in annual financing. Over the past 20 years his experience and resources have made him one of the most sought after business consultants in the Southeast. Gary currently consults business owners and negotiates with PEOs on the behalf of his clients.
- Victor Sofia, Senior Business Consultant
Victor’s performance as a corporate trainer for Brinker International, as well as Outback International provides Victor’s insight into corporate challenges and small business growth issues. Additional experience as a sole proprietor in the surveillance security industry further supplements his business knowledge. Victor earned a Bachelor of Science Degree in Business Administration from St. Leo University which provides a firm foundation for his evaluation of client needs. He serves as PEO Consultant and SimpleWorkComp representative.
- Joan Serravalle, Operations Manager
Joan Serravalle has served as the Operations Manager for SimpleWorkComp since 2007. Along with managing the logistics of scheduling, marketing and supporting the leadership team; she agrees that the best part of her job is communicating with businesses in need of a comprehensive solutions and “keeping the boys in line.